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This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest for this series is Ted Fisher, a cultural anthropologist from Vanderbilt University and Author of the book “Making Coffee Better”.
In this episode of the podcast series, Lee and Ted explore the implications of luxury items like golden espresso machines within the context of the specialty coffee industry.
They discuss the seeming disparity between such opulence and the poverty experienced by producers and baristas.
The conversation also delves into broader topics such as economic pressures, the importance of genuine relationships in cafes, and the evolving concept of community.
00:00 Introduction: Golden Espresso Machines in Context
00:34 Sponsor Message: Become a Coffee Consultant
01:12 Debate on Golden Espresso Machines
02:54 Invitation to Equipment Manufacturers
03:41 Economic Perspectives on the Coffee Industry
07:33 The Role of Relationships in Coffee
08:17 Changing Dynamics in Coffee Culture
13:50 Community and Weak Ties
15:26 Impact of the Pandemic on Cafes
16:22 Conclusion and Future Insights
Connect with Ted on LinkedIn here: https://www.linkedin.com/in/effischer and find Ted’s Book “Making Coffee Better” wherever you get your books
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