Published on Sep 19, 2018
Building a brand inside a competitive, saturated market comes with a lot of challenges and some really great lessons. Caleb Benoit of Connect Roasters is a journalist, a social media expert and a philanthropist with a mission guided business model and was kind enough to join Pat this week to share his story.
Included in the discussion:
– The simple steps Connect Roasters uses to donate $1 per pound of coffee sold to charitable programs.
– B2B marketing using Linkedin
– Content creation objectives with platforms like Facebook and Instagram.
There is a ton of info inside this episode and I am really grateful for Caleb’s time and willingness to share parts of his startup journey.
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To learn more about Connect Roasters –
www.connectroasters.com
caleb@connectroasters.com
@calebbenoit