In this episode of the eCommerce Coffee Break podcast, we dive into the world of short-form video content for TikTok, Instagram Reels, and YouTube Shorts. Our guest is John Roman, CEO of BattlBox.com, who shares his journey from B2B sales to e-commerce success. John reveals how BattlBox leveraged video marketing to grow their brand, starting with long-form YouTube content and evolving into a powerhouse of short-form videos across multiple platforms. Learn about their content creation strategy, the importance of authentic branding, and insights on the future of content marketing in e-commerce.
Topics discussed in this episode:
– Why short form video content became crucial for ecommerce brands
– What AI tools can be used for content creation and editing
– Why having a human face for the brand is important, as it potentially sells more products
– How consistent testing and learning is essential for success on platforms like TikTok
– Why diversifying content types (video, blog posts, articles) remains important for marketing
– How to overcome “paralysis by analysis” as it’s crucial for creating and publishing content
– Why unpolished, genuine content often performs better than highly produced videos
🌐 Episode page: https://ecommercecoffeebreak.com/short-form-video-strategy
🎙️ Suggest an interview: https://ecommercecoffeebreak.com/suggest-an-interview/
📬 Newsletter: https://newsletter.ecommercecoffeebreak.com/
🧠 Join Founder’s Sidekick: https://founders-sidekick.com/
***
CONNECT WITH OUR GUEST
Website: https://www.battlbox.com/
Website: https://onlinequeso.com/
LinkedIn: https://www.linkedin.com/in/john-roman/
X/Twitter: https://twitter.com/JohnMRoman
***
🏁 PAST EPISODES & STARTER PLAYLISTS
***
LOVE THE CHANNEL? HERE ARE THE NEXT STEPS!
👉 SUBSCRIBE: If you liked this episode, let us know by hitting the follow button 👍 and share with friends.
📬 SIGN UP FOR THE FREE NEWSLETTER
https://newsletter.ecommercecoffeebreak.com/
🌐 LET’S CONNECT ON SOCIAL!
– LinkedIn: https://www.linkedin.com/in/clauslauter/
– X/Twitter: https://twitter.com/ecomcoffeebreak
– TikTok: https://www.tiktok.com/@ecommercecoffeebreak
– Facebook: https://www.facebook.com/ecommercecoffeebreakpodcast
– Instagram: https://www.instagram.com/ecommercecoffeebreak/
– Threads: https://www.threads.net/@ecommercecoffeebreak
🙏 GUEST REQUESTS & LISTENER QUESTIONS
💼 SPONSORS
🎵 Get access to every episode 10 hours before YouTube by subscribing for free on Spotify – http://tinyurl.com/spotify-ecb-pod or Apple Podcasts – http://tinyurl.com/apple-ecb-pod
***
*DISCLAIMER/DISCLOSURE: Any information or advice we give is purely based on our own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion. Some of the links on this page are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. This video contains paid promotions such as product placement, sponsorships, or endorsements. We feature sponsored interviews with guests who paid an appearance fee that supports the maintenance of the channel and podcast. Thank you for your support!
#podcast #marketing #ecommerce #shopify #growth #founders #entrepreneur