As a Chinese, let me share my feelings about Starbucks. It’s tasty, but expensive. For the same cup of iced Americano, Starbucks charges 30 yuan, while Luckin Coffee, its biggest competitor in China, only charges half of that. This Luckin Coffee is located underground and has only two tables, but price-sensitive customers won’t mind these. On the other hand, Starbucks occupies the prime location in the mall, and the atmosphere here is different. Perhaps the extra 16 yuan also buys into a lifestyle.
