In this podcast episode, we discuss how to get a full grasp of the Shopify marketing ecosystem. Our featured guest on the show is Brandon Amoroso, Founder and President at electriqmarketing.com
Topics discussed in this episode:
– Why the Shopify marketing ecosystem has evolved towards consolidated platforms
– How the selection process for Shopify apps has become more critical
– What factors influence the choice of tech stack for different-sized businesses
– How usage-based pricing models benefit both small and large merchants
– Why reducing the number of apps can improve a store’s performance
– What key areas are examined in a Shopify store audit
– How retention strategies are implemented across multiple channels
– Why direct mail is making a comeback in e-commerce marketing
– How drinks.com solves the complexities of selling alcohol online
– What opportunities exist for non-alcohol merchants to add alcohol sales
🌐 Episode page: https://ecommercecoffeebreak.com/shopify-ecosystem-marketing-tips
📬 Newsletter: https://newsletter.ecommercecoffeebreak.com/
Links & Resources
Website: https://drinks.com/electriq
LinkedIn: https://www.linkedin.com/in/brandonamoroso/
X/Twitter: https://x.com/AmorosoBrandon
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🔀 Check out our playlists for Shopify Stores and DTC Brands:
– AI for Shopify Stores and DTC Brands: https://t.ly/OMSgt
– Business Tips: https://t.ly/2q2mI
– Tools, Apps, and Themes: https://t.ly/87zpY
– Marketing Strategies: https://t.ly/_scKp
– Conversion Rate Optimization: https://tinyurl.com/37u52tbx
– Email Marketing: https://tinyurl.com/bdds5ebv
– Social Media Marketing: https://tinyurl.com/4c3f5tf7
– Dropshipping Strategies: https://tinyurl.com/2vwdtz4k
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ABOUT THIS CHANNEL
This podcast is your guide to Shopify success. You’ll get no-hype, practical, real-world insights and actionable strategies to grow a successful business using Shopify’s ecommerce platform.
Learn from conversations with top experts in ecommerce, marketing, and AI to boost your traffic, conversions, sales, and revenue.
Hosted by entrepreneur and digital marketing veteran Claus Lauter the show covers a broad range of topics, including Shopify apps, direct-to-consumer (DTC or D2C) marketing, Marketing technology (MarTech), social media, paid advertising, dropshipping, AI, entrepreneurship, and much more.
*DISCLAIMER/DISCLOSURE: Any information or advice we give is purely based on our own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion. Some of the links on this page are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. This video contains paid promotions such as product placement, sponsorships, or endorsements. We feature sponsored interviews with guests who paid an appearance fee that supports the maintenance of the channel and podcast. Thank you for your support!
In this episode we talk about: Founders Sidekick, Business Growth, Entrepreneur Advice, eCommerce Strategies, Marketing Tips, Business Coaching, Overcome Challenges, Expert Advice, Online Business, Tailored Strategies, eCommerce Trends, Private Community, Conversion Optimization, Sales Growth, Customized Feedback, Entrepreneur Support, Work Less Profit More, Claus Lauter
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