In every office worldwide, there’s a universal truth: The coffee tastes like shit. And who’s to blame? The Coffee Makers. For the launch of the new JET AM flavor, an energy drink with caffeine equivalent to a cup of coffee, we decided to take over the mornings and fight against the awful coffee of work.
We created a promo where we dared office workers to trade their office coffee maker for a mini fridge stocked with JET A.M. with monthly refills for a whole year. Employees only had to nominate their company on our website and be ready to ditch their coffee makers to participate.