A new coffee chain, Stars Coffee, is now taking over in Russia after the invasion of Ukraine caused Starbucks to suspend operations in the country.
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Using the same lettering and a similar logo to the one featuring the Starbucks’ mermaid, Stars Coffee had its soft opening Thursday in Moscow with a menu that would look familiar to the legions of customers who patronize the ubiquitous outlets of the Seattle-based chain.
Starbucks was among the most visible of the hundreds of foreign companies that pulled out of Russia or suspended operations in response to the Kremlin’s invasion of Ukraine.
McDonald’s, whose arrival in Moscow in 1990 was regarded as a momentous occasion, was one of them, selling its approximately 850 locations to Alexander Govor. The local franchise owner went with the Russian name Vkusno i Tochka, which roughly translates into “Tasty — and that’s it.”
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